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US Aloe vera yogurt market grows; drinkables challenge beverage sector

Japanese-style yogurt brand Alove is enjoying success in the US market, and expanding to the east coast. It taps into the growing drinkables category with a twist: portable Aloe vera.

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Alove’s Senior Director of Marketing Colleen Sherfey Discusses Brand, Food Trends, and New Products

Since hitting the Western United States last July, Alove® yogurt has been expanding its reach and riding the tide of an aloe vera-based food fad that’s fast turning what was once a curiosity into a hallmark of consumers’ diets.

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Alove Yogurt with Fresh Aloe. Made with locally sourced California milk

Torrance, Calif.-based Morinaga Nutritional Foods has added a Japanese touch to a traditional breakfast and snack option: yogurt. Said to be the first of its kind, Alove is a kosher-certified yogurt snack that contains aloe, said to be a good source of protein and calcium with no artificial flavors.

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Alove Drinkable Aloe Vera Yogurt

Morinaga Nutritional Foods Inc., the makers of Alove yogurt, is serving up a new drinkable low-fat Japanese-style yogurt that contains aloe vera gel pieces. Alove's new yogurts come in in 7-fluid-ounce bottles in such varieties as Original Aloe Vera, Coconut and Strawberry Banana. SRP is $1.99-$2.19 per bottle.

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Japanese-style Aloe Vera Drinkable Yogurt

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Alove To Debut Aloe Vera Drinkable Low-fat Yogurt At Natural Products Expo West

Today, Morinaga Nutritional Foods, Inc. (MNF) announced it will debut a new line of drinkable low-fat Alove brand aloe vera Japanese-style yogurt at the upcoming Natural Products Expo West show in Anaheim, CA. The new drinkable low-fat yogurt line will be available in three flavors: Original Aloe Vera, Coconut, and Strawberry Banana.

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21 Healthy Foods You Need to Try This Year

In Japan, yogurt with chewy aloe gel pieces is immensely popular, and now Morinaga, makers of silken tofu, are bringing the trend to America with Alove. Though the concept may sound strange, the texture is reminiscent of boba tea.

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Alove Debuts Three Flavors

Morinaga Nutritional Foods, Inc., debuted three flavors of its aloe vera-based Japanese-style yogurt, ALOVE, at the Winter Fancy Food Show in San Francisco. After a successful US launch last summer, Morinaga, the creators of ALOVE yogurt, are adding Peach, Kiwi and Vanilla flavors. Current ALOVE aloe vera yogurt flavors include Original Aloe Vera, Strawberry and Blueberry.

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Aloe Vera Yogurt

Morinaga Nutritional Foods, Inc., a Torrance, Calif.-based subsidiary of Morinaga Milk Industry, Co., Ltd., Japan, debuted three new flavors of its aloe vera-based, Japanese-style yogurt, ALOVE.

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