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Iogurte japonês: o próximo iogurte grego?

Por meio de seu braço Nutritional Foods, a gigante láctea japonesa Morinaga está entrando no mercado de lácteos dos EUA com o lançamento do seu iogurte ALOVE aloe vera, que estreará na Expo West em Anaheim, CA. "Atualmente, a expansão do iogurte grego está diminuindo, os compradores estão procurando algo novo e o aloe em si está ficando mais popular", disse Hiroyuki Imanishi, presidente e CEO da Morinaga Nutritional Foods. "É um bom momento para entrarmos neste mercado”.

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Will you love ALOVE yogurt?

Move over Greek yogurt, there’s a new kid in town and it’s not the Icelandic variety. The Expo West food trade show in Anaheim California will be graced with the new yogurt’s debut. The yogurt is from Japan’s dairy industry Morinaga. Although the Japanese style yogurt has been around since 1994, it will make its entrance into the American market this year.

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Can Japanese be the next Greek? Morinaga preps ALOVE Japanese-style yogurt launch in US

Through its Nutritional Foods arm, Japanese dairy giant Morinaga is entering the US dairy market with the launch of its ALOVE aloe vera yogurt, which will debut at the Expo West trade show in Anaheim, CA.

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